Vibrant Media is one of the better known advertising networks that you may have seen appear on popular sites with high volumes of traffic. Vibrant Media will display ads from premium brand advertisers and have some of the highest CPC rates in the business. They also look for premium publishers meaning Vibrant Media review websites very carefully and their criteria for approval includes a minimum of 500k page impressions.
How does Vibrant Operate?
Vibrant uses its own IntelliTXT Technology to search for relavent keywords on the selected pages and turns them into intext links that are double underlined in green. Once the visitor hovers above one of the intext links they will be presented with an ad. There are currently 11 intext ad formats available to use including expanding video boxes, multibutton videos and expandable flash. With this level of variation in advertising formats, it is easy to see why Vibrant is so successful for publishers. On Sept 26th 2012 Vibrant Media announced its next generation advertising solutions.
Vibrant Media also offer in-image advertising. This is a very popular option as it not only takes up no ad space it also looks very professional, making it attractive for visitors to click and hover over.
Vibrant Display ads uses keyword contextual targeting that usually outperforms the majority of the competitors. The ads are set up so they can change in real time to match the content of the webpage, maximising the relevance and therefore the overall performance of the ad. The ads appear in a nearby widget space (see below)
Vibrant Brand Canvas
These ads are 100% user activated when a visitor hovers over a picture or an in-text link. There is a three second countdown followed by a lightbox which will display the video ad. If the visitor stops hovering then no ad will be displayed. Vibrant Media pays the publisher on a cost-per-engagement basis, in other words all the visitors need to do is keep hovering long enough to watch the video and you will get paid.
Vibrant Media Review
Vibrant Media is a premium adsense alternative and is definitely worth considering if you have sufficient traffic on your site. The variations they have on their ad formats makes for one of the best user experiences. The ads are interactive and fun for the visitors and click through rates can often be up to 5 times higher than with other normal display ads such as those from adsense.
The Vibrant ads themselves definitely have a premium feel about them with the way they interact with visitors on your site. The ads display beautifully on smartphones, tablets and desktop computers.