Technorati Media have been around since 2008. They are one of the largest social media advertising networks claiming to have more than 300 million unique visitors every month. They are part of Technorati which is a leading online blog directory. Technorati Media work by offering social media advertising mainly in the form of CPM ads.
How does Technorati Media Operate?
Technorati Media offer a variety of CPM ads that are suitable for many different types of niches ranging from banners, expandable ads, interstitial ads, overlay ads, sidebar sponsored skins and whole webpage background sponsored skins and video pre-roll ads. When displaying Technorati ads, half of them need to be displayed above the fold which can limit the amount you can show on your site. You can’t use more than 2 of the same ad type on a page. It seems quite easy to be accepted by Technorati as long as you have quality content in English. They don’t accept sites with adult content, gambling or anything of an illegal nature. This company works best if most of your traffic is coming from the US or the UK.
Technorati Media Review
- Easy approval process that doesn’t require sites to have a lot of traffic
- Large company with huge advertising base and ad inventory
- Quality looking ads
- Really good support network
- Decent CPM rates
- They allow for third party ad servers to be used
- Slow payment times – NET60, if you request to be paid by cheque you will be waiting an extra 15 days for delivery to US addresses and 30 days for international publishers
- Limited control offered to decline or block ads – it is necessary to contact Technorati Media direct
- Slightly complicated ad installation process
- Technorati Media require exclusivity
Technorati Media Vs Adsense
Technorati Media have high quality looking ads that are interesting and generally quite relevant to most niches. The pay out rates can be lower than Adsense – it depends on your niche and your site and content quality. We really like Technorati Media as there are so many Adsense sites out there and the general public are becoming more savvy when it comes to not clicking on Adsense ads. Technorati ads only need to be seen to earn you extra income.
Technorati Media Payout Amount
Technorati Media payout at $50 either by PayPal or cheque after Net 60. This means that if your account reaches $50 mid January you won’t be paid until April. As mentioned earlier, if you choose to be paid by cheque this will delay your payment by either 15-30 days depending whether you live in the US or are an international publisher. Technorati do pay on time.
Signing up for Technorati Media
The sign up process for Technorati is an easy two page form which doesn’t take long to complete. Technorati Media review each application and they do receive a lot so site approval times can be lengthy. Normally you will hear back within a few days from Technorati Media to advise whether your site has been approved. Once accepted you will receive login details and ad codes that you can insert on your site. Keep in mind that sites that have adult content or do not have high quality content might not be accepted.